Name the decision
Ask for one specific decision: approve this version or request changes. Do not send a vague “let me know your thoughts” message.
Free agency workflow guide
A simple client
approval process.
Client approvals become slow when the deliverable, the decision, and the deadline are all in different places. This five-step process keeps them together.
Share one review link
Put the deliverable and the review note behind one link. Clients should not have to search email or WhatsApp history for the right version.
Set a realistic deadline
Explain when the decision is needed and what it protects, such as a launch date, production slot, or the next project step.
Use a single follow-up
When the deadline passes, send a respectful reminder that repeats the same decision link rather than starting a new conversation.
Keep the decision record
Store the final approval or requested changes with the version. This protects the timeline and prevents “which version did we approve?” later.