nNudgeProofapproval desk

Free agency checklist

Creative approval
checklist.

Run through this checklist before sending work for approval. It reduces unclear feedback and makes it easier for a client to say yes, or explain exactly what needs changing.

Before you send

□ The client is seeing the correct version and deliverable link.

□ The review note says exactly what needs a decision.

□ The choices are clear: approve this version or request changes.

□ The deadline is specific and tied to the project timeline.

□ The person receiving the link is the real decision-maker.

□ The follow-up link is ready in case the deadline passes.

□ The final decision will be stored with this version.

Use the checklist to make a decision easy

Clients are more likely to respond when the work, the decision, and the next step are all visible at once. The goal is not to pressure them—it is to remove the extra work of figuring out how to reply.